Awhile ago I did a blog post regarding Boardroom Branding, but what about the rest of your office? Most companies understand that Branding is one of the most important elements in your business. Your brand can either go global or fall flat. Your brand is how you are perceived by others, what they think about your product and how they view it. You want this to be as positive as possible, since this perception can lead directly to sales – or the lack of sales.
With this in mind, then, it is important that you make sure that all of the things that can impact your brand, or public perception, are positive. Your office is just one of these contributing factors, as it reflects your brand, and these reflections can do a lot to either help or hinder your company and your product.
Office decals can help your brand in the following 5 ways
Branding should not stop with the business cards and a website. It should be infused into the space where everything happens. It should be all around the employees and it should speak to the clients. It should be the environment.
Say for instance you are a small but modern business then the furniture and lighting should say just that. People will find it hard to believe you are modern if they are sitting and staring at a flowery painting on the wall. It is all about the message and the image telling the same story.
Put something modern in your reception area wall, like some geometric shapes